We feel strongly that social media represents a great way for companies and brands to connect with customers. We also believe the inability to deliver measured and sustained business results is due, in part, by the rush to get into social. The pressure to do something now has meant that business units have not brought the same process to social that they bring to other business initiatives.

Our proprietary, KORE, process ensures that all programs have defined and achievable goals, and the organization has the resources and expertise to consistently deliver ahead of expectations:

Knowledge, Education and Assessment

• Understanding current social media activity (existing and planned resources)
• Industry perspectives (technology, consumer products, BtoB, etc)
• Best practices knowledge sharing
• Define divisional participation (research, marketing, media, PR, customer care), including organizational dynamics (centralized/ decentralized)

Objective Definition and Document Vision

• Define social media mission statement and set objectives

Realize through Intelligent Implementation

• Build a GamePlan to implement ideas
• Implementation support
• Training
• Quality control and technical review

Evaluate Key Metrics and Iterate

• Regular review and adaptation
• Best practices update
• Management reporting