Every company would like to deliver positive ROI, and for senior management to increase support we must be able to deliver a measure of overall business performance through ROI calculations. Unfortunately, social media programs do not stand alone. They are a component of an overall communication effort. To fully understand business improvement via social, we must have a broader picture, and integrate social media metrics with other measures of business performance. Once this is built, our clients have a complete framework to consistently delivery social media programs with measured outcomes that can be tied to business performance.
At this stage our clients are asking themselves:
To learn more about what steps you should take and outcomes you can expect click the organization needs and see a sample objectives matrix we build for clients.