Everyone say Companies should be listening. But to what should they be listening to? And once you hear something, what should you do about it? To be successful utilizing social media data, a company must develop a listening approach. In general, that falls into three categories (brand and competitor mentions, sub-brand themes, and topics of interest to consumers that may or may not mention the brand). By listening for the right topics in these three areas, Companies can develop the framework to determine whether the conversations should drive changes in the company’s current or future plans.
Benefits of a Business Listening and Insights Program: